Generation Program is a leading online publication that specializes in medical health and Alzheimer’s Research. Did you know that every 1 in 3 American seniors die of Alzheimer’s or some other form of Dementia? Actually, Alzheimer’s kills more people than prostate cancer and breast cancer combined! Statistics from the Alzheimer’s Association show over 5 million people in the US live with Alzheimer’s, and the number is expected to triple by the year 2050. The cost of treating Alzheimer’s and other forms of Dementia are also expected to rise from $305 billion to a staggering $1.1 trillion by 2050. It’s a serious crisis. That’s why we at Generation Program want to lead other online publications in promoting Alzheimer’s Research to help both the patients and the healthcare professionals providing care to Alzheimer’s and Dementia patients.
We are also keen on investigating and publishing informative articles on trending matters in the medical field. Many research chemicals enter the market each year, leaving healthcare professionals and even the FDA and other regulatory bodies playing catch up. While we appreciate the researchers leading to the innovation and development of new drugs and medical equipment, we also want to address the serious information-gap that exists. For instance, some research chemicals are intended for medicinal use while others are for recreational purposes, but in some cases, we see drugs intended for medicinal purposes being used recreationally. This is a dangerous trend that’s already claiming some lives out there. By partnering with the researchers and healthcare professionals, we want to bridge the information gap and ensure that the researchers are developing chemicals that address the client’s needs and that the clients are using the drugs for the intended purpose and in the right manner.
There are many key players in the medical field today. We have Presidents, CEOs, CFOs, Directors, Physicians, HR managers, IT, etc., all of whom play vital roles in the industry. Ignoring any one of these experts puts the whole industry in jeopardy. We must establish reliable communication lines between all the teams. We also have to create a common forum where any one of these experts, and other interested third parties, can deliver or get the information they need with ease. To that end, we partner with researchers and licensed healthcare professionals to provide in-depth and evidence-based information that can drive key-decision making in the healthcare industry. We utilize the expertise and experience of these professionals to identify and address some of the most nagging issues in the medical field. We also support and drive Research to improve the industry by ensuring medical practices are at par with the constantly evolving needs of the clients without compromising on ethics.
Our Partners and Audience
The prosperity of the healthcare field depends on all the stakeholders working together. We have to know and understand each other’s needs to develop the best strategies that will work for and benefit everyone. Therefore, we partner with different professionals to create content for everyone.
Generation Program works with healthcare executives like Administrators, Executive Directors, Chief Executive Officers, Chief Finance Officers, Practice Managers, etc. These are both our partners and readers. They use our infrastructure to communicate critical decisions, events, policies, and other news down the chain and to the public. They also take full advantage of our articles to stay in touch with the needs of the healthcare providers and the emerging trends in the practice. In essence, Generation Program provides a win-win platform for both the decision-makers at the top and the caregivers on the ground.
Physicians and nurses make up a significant percentage of our readers. As we pointed, we have so many research chemicals that it’s becoming almost impossible to keep up. A good number of patients end up in the ER due to some of these drugs. Generation Program provides vital information (written and fact-checked by some of our research partners) that physicians and nurses can use to keep up with what’s happening in the field. We maintain an open communication network on our website and social media pages to interact with these professionals because we also need their information to stay up-to-date and share it with other stakeholders.
Nursing Home Administrators and Home Caregivers are essential to us because we aim to create a leading Alzheimer’s Research community. Around 16 million people provide unpaid care to Alzheimer’s and dementia patients. The total hours worked have an estimated value of $244 billion! Most of these caregivers rely on us for crucial information to improve their practice.
Another important group of our readers is this region’s top political leaders. Our leaders depend on data to come up with policies and regulations. At Generation Program, we provide actionable information that assists the leaders in coming up with policies that will benefit the healthcare providers and the community we serve.
Students from different medical specialties make up a considerable percentage of our social media community. They use Generation Program to stay in touch with the evolving needs in the healthcare field and the hiring processes of different organizations. We intend to continue publishing useful articles that will help both the students and learning institutions improve their skills and training strategies. Eliminating the skill gap is one of the few ways to guarantee a successful healthcare practice in the future.
Some of the other Generation Program readers are Social Workers, Staffing Workers, Insurance Providers, Business Executives, Corporate Human Resource Managers, Employee Benefits Managers, Information System Managers, and Multi-Hospital Systems Executives.
Topics Covered
At Generation Program, we cover a multitude of topics regarding all matters healthcare. Alzheimer’s Research is one of our key topics of interest, but it is not the only one. We also take a keen interest in education and employment issues. We publish articles on different research topics to help our student readers keep up with some of the trending issues in the field. We also highlight some of the skillsets that are in high demand in the medical field right now. This is very important for the student when determining their specialties. We also discuss some of the additional key training that students can take advantage of for a smooth transition from medical school to the industry.
Generation Program writes about addiction and rehabilitation. We talk about the opioid crisis, alcohol, and other forms of addiction. We provide our readers with information about how to identify addiction and where to seek help. We also publish articles for rehabilitation facilities and healthcare givers on how they can help their patients and communities at large through, e.g., setting up support groups in the community to help recovering addicts.
We also discuss pediatric healthcare. Being a new mom can be very overwhelming. We’ve made it our business to publish articles that educate mothers on how to take care of a child’s mental, physical, and social health. We are also creating a support community where mothers can interact, teach, and motivate each other.
Healthcare Legislation and Healthcare Real Estate is another crucial topic for us. How can we construct new healthcare facilities that are in line with the best practices and are also comfortable with the healthcare professionals who spend endless hours at work? How can we redesign old facilities? How do we create policies that uphold the professionalism of the healthcare field while also making them friendly enough for everyone to feel valued, cared for, and part of the team? These are just but some of the questions that we try to address here at Generation Program.
Some of the other topics we cover are Physical Therapy, Technology, Employment Issues, Consulting and Outsourcing, Nursing, Marketing, Practice Management, Research Development, Mental Health, and Social Media. We also cover and share all the major breaking news in the healthcare industry as they happen.
We publish new articles every day because there is so much to cover in this field. That’s why we also encourage physicians and researchers to work with us. Feel free to reach out if you want to write for us.
Social Media
Social media play a very important role in all aspects of our lives. The medical has not been spared. 49% of all consumers rely on influencer recommendations. This means that Influencers are critical in building brand trust. This is one of the many emerging trends that we educate healthcare organizations on, i.e., using social media to build and maintain a good brand trust, including social media in your marketing strategies, and how to use social media to identify clients’ needs, etc. There are 3.5 billion social media users globally, so the healthcare field can take advantage of this tool to address the needs of not just the millennials – who make up the biggest percentage of social media users – but also other members of society.
We maintain an active social media presence at Generation Program. We share feature stories, breaking news, and our latest articles through all the major social media platforms, and that’s one of the reasons we have one of the most influential readerships around. Facebook is the king of social media, especially when it comes to marketing. We maintain an active Facebook page that keeps our readers updated with the latest in the healthcare field. We also have an active Twitter feed and LinkedIn, where we connect healthcare professionals of different specialties and from other countries.
Our partners enjoy massive brand exposure from our multiple social media pages. We can partner with you to make your brand, articles, and press releases go viral. You can also reach out to us if you have an upcoming event because we can help you get in touch with the clients/public and fellow healthcare professionals.
We encourage you to become part of our growing community by following our pages. You can also get in touch with us here.
